Opportunity
Reports indicate continued trend toward healthier drinking habits
The Problem: Accessibility
The non-alcoholic (NA) beverage landscape has evolved from a lack of options in 2019 to major challenges around accessibility in 2023.
Demand expectations are similar to alcoholic beverages. Nearly all Americans (94.7%) do not have access to a variety of non-alcoholic beverage brands within 2 days' shipping. Polling also reflects that few in the US can name more than one non-alcoholic product.
Explosive growth in an emerging market
According to Statista, the number of users in the non-alcoholic drinks market is expected to amount to 94.9M users by 2028.
With reference to Axios, annual spending on wellness in the United States is estimated to be over $450 billion, and this number is increasing by more than 5% each year.
The sales of non-alcoholic beverages grew by more than 7% in volume in 10 key global markets in 2022, reaching a market value of over $11 billion.
It'd be interesting to ask your favorite restaurants if they're getting more questions about non-alcoholic options as well.
The Solution: Bardelia
Bardelia is leading the rise of the non-alcoholic movement as the coffeehouse for non-alcoholic beverages. It also features the optionality of a speciality retail store in a comfortable setting for customers.
Product
Bardelia has the right selection alongside fast and easy access
Retail stores can serve as both discovery points and fulfillment centers.
Competitive landscape
Bardelia's differentiating factors include:
- Reinventing the non-alcoholic beverage industry by creating a consistent, personalized shopping experience across the US
- Developing a new way to shop that combines the best of online and offline experiences while meeting the needs to customers in the post-pandemic world
- Providing customers with a wide range of choices and the information they need to make the best decisions