The first Israeli company to crowdfund through Republic: Vootto, an Israeli company that introduced an air purifier that ...
Problem
Airborne contaminants
Even with the huge market in car air fresheners, bad odors inside the cabin remain a prevalent issue. While it’s suffocating to be in a space that’s stuffy or smells bad, odors are just an indication of bigger problems: pollutants, allergens, and especially now, pathogens.
Current air purifications solutions use UV or negative ions, which are dangerous in small enclosed spaces due to harmful byproducts. And while some purifiers can trap germs and pollutants, they can be released back into the environment and pose the same risk as before if they are not actively eliminated.
Solution
In comes Vootto
Vootto provides people with the ability to reclaim their space by neutralizing all odors and creating a personalized refreshed atmosphere. With our intelligent design and technology, we do it faster and safer than any competitor.
Vootto is entering both the car air purifier and car fragrance markets. An in-home unit that will broaden its reach in the air purification market is under development.
Product
Clears all contaminants, including germs, with Active Shield tech.
Vootto is a compact yet powerful air filtration system that clears the air up to 4 times faster than other purifiers. Our 4-stage filtration rids the air of 99% of all pollutants and includes: HEPA filter, activated carbon, anti-odor granules, and our unique Active Shield coating. The unit has a silicone bottom optimally designed to fit almost all cup holders
Vooto's tech—Active Shield.
Vootto introduces a brand new sanitization technology, developed over past 14 years at Bar Ilan University in Israel. Active Shield efficiently eliminates germs without emitting any harmful byproducts.
UV purifiers, which are the most common solution on the market today, generate ozone gas - a highly dangerous pollutant even at low levels of exposure.
Vootto’s patented Active Shield air filter technology is one of the only solutions tested on live Covid-19 virus in an internationally recognized ISO-compliant laboratory, and eliminating it with 99.15% efficiency.
Traction
Vootto’s research and development is complete, and the company is currently in the molding stage of mass production. Q4 of 2021 marks the launch of Vootto’s global distribution.
Company forecasts $2 million in sales in the first year
Order commitments in over 8 countries
Received a grant from the Chinese government
Product leasing model established with large fleet management centers
In negotiations with major automotive manufacturers
Business model
Vootto also offers a uniquely-tailored B2B leasing model for a fixed monthly price per vehicle, with an expected ROI in just 4 months. The service includes:
Initial supply of Vootto units, including one scent capsule and one filter capsule.
A yearly supply of specialized scent capsules and Active Shield air filter units.
Constant and complete warranty and service provided by Vootto.
10 large fleet centers have already signed up for an annual subscription.
Vootto’s distribution channels include:
B2B2C - Master distributors in designated territories that provide marketing, logistics and distribution capabilities in Retail and eCommerce.
B2B - Distribute directly to businesses that will benefit most, such as: Vehicle Fleet Management Centers, Car Leasing Companies and Ride-Sharing Services.
B2C - DTC channel using mostly eCommerce tools to raise awareness for the brand and create a network of advocates to boost its B2B and B2B2C sales.
Competition
Vootto’s unique offering
Vootto is set apart by a set of unique values that the competition simply does not have:
Filtration media proven to eliminate Covid-19 with 99.15% efficacy
Powerful suction technology developed at Vootto, with 83 Fan CFM
Replaceable scent capsules for optimal user experience
Filter capsule for simple maintenance
Positioning
Vootto’s technological advantage in sanitization, pairing a powerful odor neutralizing agent with luxury scents, provides a huge market advantage.
Roadmap
Q1 2021- Sample production | Certification testing
Q2 2021 - Fundraising launch | Molding | Market testing
Q3 2021 - Distributor orders | First batch
Q4 2021 - Global market launch
Q1 2022 - R&D kickoff for 3 additional products
Vision and strategy
Early on, Vootto realized that our quality of life depends on the air we breathe. Its goal is to create the best products that empower people with the ability to have fresh clear air anytime, anywhere.
We’ve designed every component from the ground up to create a highly functional and intuitive product for use in a vehicle. Operating automatically when the engine is on, Vootto turns each car into a bubble of safe air while being completely distraction-free. Everyone can enjoy the benefits of Vootto in the most intuitive way possible—simply breathe.
Vootto’s vision is to keep innovating and raise the bar in air purifier technology as well as raising the quality of life.
Disclaimers
Risks of early stage investment. Not an offer to buy or sell securities. This is a long-term speculative illiquid investment. Investment is not FDIC or SIPC insured.
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